In this unit, you will take on the role of

 In this unit, you will take on the role  of marketing manager of a major corporation. Your internal market  research team needs assistance with market research report writing.  Prepare a PowerPoint Presentation instructing how to compile a written  market research report. The PowerPoint Presentation should include the  following: 

  1. Explain the purpose of the company spending marketing dollars on marketing research.
  2. Describe recommendations on the format of the report.
  3. Identify each part of the market research report and the rationale for including them in the report.
  4. Explain the importance of recommendations aligning with results  as a by-product of the overall purpose of the marketing research  project.

Remember that your audience for this  presentation is a market research team; you are filling the role of a  trainer. The final presentation should be at least 10 slides in length,  not counting the title slide. The presentation should be well organized,  professional, and attractive. Your slides should have concise bullet  points with the majority of the explanation and verbiage within the  speaker notes (which are required). You are required to utilize at least  one outside source. Please adhere to APA Style when creating citations  and references for this assignment. APA formatting, however, is not  necessary. 

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